If you are reading this blog, we assume that you are running an educational institute and want to increase the number of students to join your tuition classes.
With increasing number of coaching institutes and tuition classes mushrooming in the city, the competition to attract more and more students has increased gigantically.
Every coaching institute wants to sweep in maximum students they can, through all the channels possible. But why only 3-4 of these are successful to bring-in 80% of the students under their umbrella and rest all other tuition classes could enroll only remaining handful of aspirants?
As per the survey by hindustan times, 5.27 Lakh students passed in 12th class in 2019 were registered for higher education in the year 2019, which clearly states that during 2021-2022 approx. 4.5 Lakh students (considering 20% drop out rate) will be eligible for all the government exams that ask for graduation as minimum qualification.
Let us assume that 50% of these goes for private jobs or post-graduation. Still appx 2.25 Lakh students are the prospects that would search for coaching institutes or private tuitions that could train them to clear government exams like MPPSC, UPSC, SSC etc…
This data clearly says that there are huge number of prospective students that could be targeted to increase enrolment for your coaching institute or private tuition.
And what is the sitting capacity of your coaching class? 100? Or may be 200?
But, are you working effectively to attract just 100 students from these 2.25 lakhs for your coaching class?
In recent times younger generation is showing more preference to government jobs as compared to corporate jobs due to highly volatile market in private companies.
The major driving factors are job security and recent improvements in working style of government departments, hence an institute or tuition class which delivers a fair deal to these young aspirants will surely land up in a win- win situation which is viz desired job to aspirants and successful candidates for the institute, adding to their credibility and goodwill.
Major percentage of 12th pass students in India are not able to take entry in premier institutes which does not create a strong ground for a good job in private sector therefore this group of students, if coached thoroughly can surely prepare and get through government examinations thus getting respectable and secured government jobs.
Data from the successive rounds of nationally representative youth surveys conducted by the Lokniti research programme at the Centre for the Study of Developing Societies (CSDS) shows that the attraction of a sarkari naukri (government job) has not shown any signs of declining over the past decade. In fact, the share of youth who prefer a government job has grown slightly to 65% in 2016.
This blog stands fit for all the directors, owners and marketing team of educational institutions, whether they are school, colleges, coaching classes or run home tuitions.
It is specifically focused to solve the biggest question you all have, “how to attract students for tuition?” or “how to increase number of students in coaching?”
In this blog post, we’ll provide top 5 ways to attract students to your coaching institute and boost enrollments, including an explanation of why it is important and how to implement it.
Website is the online showcase of your coaching institute. It helps the visitor to learn about your courses, success stories of qualified students, read testimonials by your students and also tend to know about your tuition classes and teaching methodology.
As per the recent data by Hootsuite on the share of web traffic by device, it is found that 53.3 % of users access websites on their mobile phones whereas, 44% of the users use laptops or desktops. This clearly states that all the website should be mobile compatible with necessary call to actions and conversion elements.
On a website, you can mention about the courses that you are offering as well as describe the unique features and core values of your organization.
It is an online replica of your tuition, that directs prospective students to your physical location. It is an excellent opportunity to attract students that are available online, an added channel other than offline marketing to attract students.
Now, if you are done with creating an all device accessible website, then let us move towards the second point to bring in traffic to your coaching website.
Search engine optimization is all about bringing inbound traffic on your website through search engines such as google, bing and yahoo, in an organic way, free of cost.
It is a process through which we optimize websites as per the google guidelines to appear on the first page of google search results.
With the increasing trend of using mobile devices among youngsters, smart phones are used from ordering pizza to booking rail tickets. This states that every segment of industry is now available on google and all services are just a tap away.
Hence it is equally important for your website to be visible at locations where your students spend maximum time on. Your website should be ranked on the first page of google, such that when any student search for the best coaching for government exam, then your website should be visible in google searches.
Once your website ranks on the first page, it tends to attract more traffic which would subsequently increase number of queries.
Subjective blogs are the content specifically written on all those topics that are related to government exams and are widely searched for.
Regular blogs on your website, helps students to learn more about the knowledge on the exam syllabus and also helps in bringing direct traffic to your website.
For example, 500 words on “Revolt of 1857” or an essay on “Role of Women as Freedom Fighters”
These are the topics that students search to get more and accurate knowledge, and if you have written a proper blog on such topics then these pages will rank on the first page of google and it will be an excellent opportunity for you to bring in more traffic to your website.
Till now we have discussed about having a website and how to bring inbound traffic to it. Now, let us explore other online ways through which you can build your brand online and enhance your fan base.
Let us unleash the power of social media now.
Facebook and Instagram are the two most important platforms where youngsters are spending more than 3 hours of their day.
So, why not showcase yourself on the channels where your prospective student spends maximum time on.
Facebook and Instagram for coaching institutes and home tuition offer multiple ways to spread awareness about your institution, interact with your students and also get new queries through online forms.
The best feature of these channels is the location targeting and custom audience selection. You can specifically target students in your local city that have just cleared 12th exam or completed graduation.
Through this you can show your advertisement to only those targeted users that are keen to learn about your courses or services.
The best feature of these social media platforms is that they offer a free way to build audience through spreading awareness and thus connect with them regularly to build trust.
Though this you can generate a community of your brand that can trust your resources and refer you for admissions.
Quora is one of the most widely used platform to get answers directly by the users. It is a question and answer platform that helps the user to get the genuine feedback or information for any services directly by any other user.
Let us discuss this question as per the reference of digital marketing for coaching institutes. Digital marketing is all about spreading your brand presence everywhere on the internet. It is about reaching your target audience wherever they are searching for your services.
And so, Quora plays the best role in this.
Suppose you are running a coaching institute for MPPSC exam and one of your prospective students is searching for “best coaching for mppsc” on google.
If your website is well optimized as per the google guidelines, then it will appear on the first page. This is the first time where user gets to know about your brand and may visit your website as well.
As you know, Quora also appears in the search results for the similar query, and if you are already running Quora promotions then, user will get you see your website and brand name second time.
This increases the trust by this prospective student and thus the chances of visiting your website or calling you for query increases.
Above mentioned 5 ways are the proven strategies that we have utilized to generate traffic and increase student enrollments for one of our clients- Rudra’s IAS (a premier institute for civil services based at Bhopal)
Rudras IAS, inspite of being the leading institute was targeting to strengthen its online presence with the sole purpose to attract and benefit a greater number of students/ aspirants.
Hence, a dedicated sustainable SEO campaign was run by team Grazia to meet this objective through re-designing their website as per the google guidelines, adding pages that students are searching for and working on facebook posts as and when required.
The result was that, their website was ranking for almost 4 keywords 2 years back, now has more than 150 keywords on the first page and 1500 plus keywords in google search results. This led to increase in number of enquiries upto 35% in first year, 68% in second year and so on.
In order to increase enrollments for your educational institution, it is very important that you follow the correct marketing strategies utilizing the best channels that could help in giving long term sustainable results in quick span of time.
Above mentioned points were the straight 5 ways that we have utilized to help our clients in achieving their revenue goals. We have done this before and so can help your achieve these figures for your coaching institute too.
Fill in the form below to get a Free detailed audit report for your brand presence in which we share the current status of your coaching class and what strategies can be applied to increase the number of students to desired level.
You can also read our blog on Why Education Sector is Focusing More on Digital Marketing to Increase Student Enrollments
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