SEO Content 2020- Is Your Web Content Earning You Enough Conversions
SEO content focused on the audience will be the biggest hit in 2020. When you work on what your audience needs and expects from your content, the benefits will be gargantuan.
If you are currently reading this blog, It means that either you already have a website and wanted to improve conversion rate through it or your existing seo content is not delivering you enough traffic to convert readers to clients. It happens…According to research done by Acrolinx‘s, that deals with content science, almost 70 percent of the companies that create content are missing the mark for clarity and quality.
70 percent! That’s a significant number. What does it mean? It means that 70 percent of the websites around the globe are not following the content guidelines that solves the purpose or provides solutions that the user is searching for.
So, What you need to do?? How can you draft an SEO Content that brings you under 30% of the brands?
It is easy. Believe me. Writing an SEO Content is not a rocket science.
Let us go through a small chunk of theory first. I promise, won’t make it boring though
What is Web Content?
Details and description about the offered services/product page on your website.
Now, another question,
What is SEO Optimized Web Content?
Details and description about the offered services/product page on your website.
Yes, you got it correct. Answers of both the questions are same.
So, what are we here for?
We are here to learn to organize the existing content in a way that attracts visitors and convinces them to buy our services.
An excellent optimized SEO content on any website is must to solve the queries that visitor had when they reached your website. The primary purpose is to provide the correct answer that the user is searching for. If you can solve all his queries, then chances of the user converting to clients enhance by 300%. It might sound rocket science in the first instance; however, it is the most natural approach you can follow to get more clients.
Audience-Centric- (No “Look at me” content)
A small exercise for you now. Just pull in 10 random websites. Go through their content. Out of 10, you will find 8 of them talking about themselves, self-praising using words like ‘best’ ‘top’ ‘leading.’ Just proving themselves to be champions in the market. All about their features, top clients, blah blah!
Is that what a website visitor was expecting? A visitor on your website is searching for a solution to get rid of his pain points. He is looking for a brand that could solve his problems, that could show some empath for his question.
Do not draft website content that is focused inwardly. It is a big turn off for visitors. Visitors on your website want to know what’s in for them and they want it quickly. So, always write keeping prospects in mind. Trust me it will help your readers….and subsequently you.
Research on your target audience
Good content is one that is drafted after proper research on the audience that you wish to target on. Make sure to do your homework before beginning a draft. Learn about personal habits, demographics, preferences, and stats. Just dig through the internet, and you will get a fair idea on the type of content that you should place on the website. Preferences are changing now, and not everyone prefers to read formal content with hardcore marketing words. Go comfortably with your content. So, research the audience first.
Solve some of the below questions-
- Who your audience segments are.
- What kind of information they need.
- Why they need that information.
- Which keywords they’re using to find it.
According to the Marketing report by Mantis Research and BuzzSumo, 1 in 2 marketers publish original research, and 46 percentage of marketing guys who mention original research in their web content say it boosted off their expectations.
Readability on Priority
Assuming that you have researched about your audience and also drafted a blueprint in mind to deliver content that is focused on providing solutions.
However, wait!
Is your content readable?
All the top-ranking pages on google also have a high percentage of readability. Each element and word on their website convince the visitor to stay on the page and read it. When visitor stays for long on your website, Google considers this to rank your site on better positions.
Google finds that, hey this website has provided the information that user was searching for, I should certainly consider it placing on top.
For content to be readable, it should be able to convey all types of information that visitor wants in the most understandable and self-explanatory way.
Expand your content (Go Deeper)
As per the SEO trends in 2019, all the websites that have offered broad information on their site tend to sustain on the top ranks of Google search results for a longer time.
What does that mean?
Its all about writing more in-depth content on your website. Content that covers
-all the aspects of the topics
-solves all the relevant queries
-has a content length of at least 2000 words
-moreover, also provides a detailed guide for free
Important 6 Six Conversion Factors (Lift Model)
Lift model analyses landing pages based on the perspective of the page visitor. Please refer the conceptual graphics of the model.
Value Proposition- It is the core necessity of any landing page. It should define the value proposition to the visitor. It should self explain about the ROI and benefits, once visitor turns into a client.
Other factors of the Lift model are either conversion drivers or inhibitors.
Conversion Drivers-
Relevance-Content on your website should be 100% relevant and meets the expectations of the visitors. The page URL should be relevant and hold the content that it mentions in its title.
Clarity- The most common conversion factor. It comprises of design and content. Make sure that the design elements of your website are in the natural flow with adequate color matching and theme. Also be specific about the content and images. Both of these should be relevant to each other.
Urgency- Is there any signal of the necessity for the action to be taken now? Urgency has two factors: Inner/Internal (or how the visitor is feeling upon visiting your website) and Outer/External (or influences the marketer can introduce to the visitor). While Internal Urgency is usually already existing when the visitor lands on the webpage; the tone of the presentation, offers and deadlines can all impact External Urgency.
Anxiety- How do you regulate anxiety at essential stages of the visitor journey, do you showcase signals of security when appropriate, request for only information that is required.
Distraction- Are there any elements on the website that causes disturbances to the visitors. The most critical factor is advertisements. If you are serious to provide service related information to the visitor, make sure not to place an ad that could direct him to other pages.
So, are you ready to hit the correct SEO content in 2020?
SEO content focused on the audience will be the biggest hit in 2020
When you work on what your audience needs and expects from your content, the benefits will be gargantuan.
Use the tips in this article to get started!
