Backlinks are in the top discussion in the market. Businesses are struggling to determine whether buying backlinks is beneficial for their business.
Some claim that buying backlinks is illegal to improve your ranking, as Google does not recommend it.
But some claim that having backlinks is necessary to enhance your website’s accessibility. Some debate about the quality and quantity of the backlinks you include.
If you want in-depth information on backlinks, their pros, cons, types of backlinks, how it affects the website’s SEO, how it differs from inbound links, and Google’s policy on buying backlinks, you must go through this article.
We will discuss the critical aspect of backlinks and help you understand better what backlink is. Let’s get started.
Page Contents
What is a Backlink?
A backlink is a simple hyperlink that takes you from one webpage to another.
Backlinks can navigate you from social media sites and directories, but they mostly come from blog posts on other websites related to your niche and have almost the same customer base.
Backlinks are different from inbound links. An inbound link includes backlinks from third-party sites, emails, social media, nofollow, and noindex pages.
Today, marketers are fighting to build these backlinks because they significantly impact your website’s Google ranking. Make sure to include quality backlinks.
Below is the image from the semrush dashboard where you can check the backlinks stat.
Source- https://www.semrush.com/news/backlinks-new-pdf-report-for-backlink-comparison/
But the question is, how can you ensure high-quality backlinks?
In general, the quality backlinks are those that come from high domain authority websites that are trusted by SEO and customers.
If you prefer quality over quantity of backlinks, you will get a small amount of high-commitment traffic. But it might be challenging to have high-commitment traffic all the time. Thus, people buy backlinks from high-domain authority websites to improve their ranking.
How do backlinks impact a website’s SEO?
Google offers linking guidelines for every site owner to use. People adhere to this guideline for effective backlinks, so it does not end up in penalty.
Although Google is against buying, selling, and trading backlinks and is considered a black hat tactic, if you are providing high-quality content to another site via a link to your website is a gray area.
As you can see, backlinks contribute almost 15 percent to the Google algorithm ranking factor. Thus, it can bring significant benefits to the website.
- It improves the SEO ranking while ensuring relevance in SERPs.
- Improves the organic traffic by driving more qualified leads and resulting in high domain authority for the website.
- Improves the visibility and accessibility of any website.
Determining If Link Buying is the Right Move for Your Business
Deciding whether to buy backlinks is a crucial part of a link-building campaign. It depends on whether you want to include white or black hat SEO.
However, it is preferred to go for white hat SEO as shortcuts can result in penalties and put your website at risk. Let’s see the pros and cons of buying backlinks.
Pros:
- Improves your ranking on search engines.
- Drives more significant traffic to your website.
- Improves your sales and profits.
- Improves your site’s authority.
Cons:
- Bet backlinks come at a high cost.
- It is challenging to find reputable, high-quality link-building services.
- You can risk your website getting a penalty.
How Much Do Backlinks Cost?
Buying backlinks may differ from one site to another depending on how they are created. Always make sure that you approach genuine websites to buy the backlinks.
Source- https://ahrefs.com/blog/buy-backlinks/
But how much can these backlinks cost you?
The fact is there is no accurate answer to this question, as there are several factors that can considerably impact buying.
Some of the crucial factors need your consideration for a smooth link-buying process.
Type of Website
The website from which you want to buy the backlinks matters a lot in deciding the cost factor.
You might have to pay higher than usual if the website has high and genuine traffic related to your niche.
Quality of the content
If the website has high-quality content with high traffic tends to charge more for including a backlink to your website.
Brand strength
If your website has a robust online presence, it will be easier to get a backlink included on other websites.
This will help your business to scale and get more potential leads.
Maintaining integrity
If the website is built using all the standard protocols, it will ensure that your data and website’s integrity will be protected.
In doing so, you might invest a lot to get a backlink from such a website.
However, these are not the only factors affecting the cost of buying backlinks. But you must consider them on top of other factors.
How Many Backlinks Do I Need to Rank?
After you decide what quality of backlink you want for your brand, it is time to decide the frequency or quantity of your backlinks.
It is said having too low and too high several backlinks can drastically impact the performance of your website.
To be honest, there is no definite formula to calculate how many backlinks a website can have without affecting its ranking or bagging any Google penalty.
But, you can consider some factors in deciding how many backlinks you must use to rank higher.
Keyword Difficulty
Some websites have keywords that are difficult to search or rank in their niche. Use keyword search tools to find effective keywords to improve your visibility.
But how does the keyword complex linked to backlinking?
You have to use more backlinks for a keyword-critical website to rank better. You need to create more backlinks for a search term having a keyword difficulty score of 50 than a difficulty score of 20.
Domain Authority
Backlinks are directly bound with the website’s authority. Backlinks are the reason to increase the authority of your domain and the pages to which you want to drive traffic to.
So, the number of backlinks you include will depend on your existing domain authority. More backlinks are required for a new website in the market to generate authority.
Competitor Analysis
If you are creating backlinks to outrank your competitor, then you must do in-depth research on your competitor.
Go through their backlink profiles and robustness, and then build your backlink strategy accordingly.
If fewer backlinks are not improving their game, you must go for more backlinks to outperform them. But make sure that your links are of high quality. Else you might face challenges.
Conclusion
To create legal and genuine backlinks, you can use white hat approaches. But once you start thinking of buying backlinks, you are leaning towards black hat SEO approaches.
To stay out of trouble and Google penalties, you must go for effective link-building services and practices for better returns. So before you invest in buying backlinks, you must consider various factors.
Both quality and quantity are important when it comes to backlinks. A suitable balance between quality and quantity can bring significant success to your website.
Keeping track of your backlink stats is better after you make any change. Once you are sure which strategy works well, go with it.
