Is your business generating leads as expected? Is your strategy working to generate enough leads for your business to rank? If not, you do not have to worry, as you need to plan a solid strategy to help you achieve your goals effortlessly.
Companies generally focus on outbound sales strategies as their marketing campaigns, but with more knowledgeable prospects, it might not work every time.
The time has gone when companies spam prospect emails and text boxes with different offers. You must develop more sophisticated lead generation strategies for better prospect engagement and interaction.
If you ask us, what makes the potential customers come to you and generate leads, then we say it’s online and offline marketing techniques.
You must combine the best of both worlds (offline and online) to understand all types of customers better. It will do miracles for your B2B SaaS business.
Today, most companies face several challenges, one of which is lead generation.
It is due to a lack of proper strategy in place. This article will help you understand different strategies for guaranteed lead generation.
These strategies might work differently for the different business types. So, understand these carefully and implement whatever suits well for your SaaS business.
But, what exactly is lead generation concerning the SaaS business?
Simply put, it refers to generating leads for SaaS products. SaaS companies have various products that can solve the pain points of their specific customers. The SaaS company allows their users to avail of their products or services irrespective of their prospect’s location and time.
Some of the leading SaaS companies in the market are Google Apps (Docs), Salesforce (CRM), GitHub (code hosting), and MailChimp (Email Marketing), Dropbox (cloud storage), Slack (communication).
You are wrong if you think the internet is the only source for generating the lead. You can generate leads from different platforms using the internet, such as social media, blogs, online or offline ads, video conferences, events, and more.
But among all, most of the leads come through digital marketing efforts as this is where most of the prospects reside nowadays.
With this high-end competition in the SaaS industry, it is next to impossible that you get success in the first shot. Chasing down potential prospects and converting them is challenging but rewarding in every term.
So, what do you understand by the term leads here?
Some people understand this term differently. A lead is not the person who might be interested in your products but a person who is a step back from all this.
A lead is a person eagerly looking for some solution for their pain points, filling out forms, taking trials, but not making the sales. The marketing strategist’s job is to find a straightforward way to guide those leads to your products and help them solve their problem.
No, it is not it. You need to persuade the lead to buy from you to generate the actual lead.
Are you still considering why a lead generation strategy is crucial for your SaaS business? Despite many other ways to generate potential leads, SaaS lead generation strategies work differently by combining organic and inorganic techniques.
Now that you have understood what leads and lead generation is. It is time that you started working on curating unique lead strategic strategies after understanding your business goals.
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Strategies to Generate Leads for SaaS Business
Look for the right platform used by potential prospects
With so many SaaS companies in the market, it might also be challenging for the customers to find the right company. But, all they need is to keep exploring.
To attract those prospects, you need to be proactive and understand what online platforms your prospects prefer and where they look for their solutions.
For example, if you are a SaaS company selling softwares and training material, then LinkedIn or related communities would be great to target your prospects. Not only this, but most people are on other platforms also, such as Facebook, Twitter, etc.
You can also leverage the power and audience of those platforms to connect to your potential prospects.
Work on creating engaging content
Without engaging content, you cannot attract potential customers. It is the topmost factor that makes your SaaS website unique among others.
But with creating content, you must be consistent and provide updated content to your readers. It is not just that you wake up one day and start writing about the industry without going into deep research.
Knowing your customers and their pain points will ease most of the work. Then you will remain with curating content that will hit the most.
The below stats show you how content writing is crucial in generating leads.
But, do not overlook the power of SEO. If you do not have SEO-optimized content, it might work well in attracting and keeping your prospects engaged. So, keep up with the updated guideline to generate your content.
Slow website speed, where are you lacking?
Have you ever come across the term bounce rate? It simply refers to the percentage of the rate at which your customers are leaving your website.
This rate tends to increase if your website takes time to lead. It is scary, right? How can customers generate leads if they do not stay with your website?
The below graph depicts clearly how page load can directly impact the conversion rates for your website.
Slow website speed frustrates everyone and creates a negative impression about your brand.
Thus, use the right tools to check your website’s speed and solve any issues consistently. Real-time updates on your website’s speed help you improve your user experience and lead generation.
Are you available through mobile phones?
Today, billions of people work and access information through their mobile phones. If you have not ready your website for mobile phones, you can miss out on potential opportunities.
See the numbers of mobile phone users globally. If you do not have a website with good mobile responsiveness, how much you can lose.
Go for guest blog posts.
Guest posts are confusing for many companies, whether they should go for it or not. Some consider guest posting outdated, but some say it is still alive and drive much traffic.
But, before you guest post, you must consider some factors; otherwise, it may not generate leads as expected.
- Pick the right website with high domain authority to post your guest blog.
- Choose sites with high domain authority.
- Produce high-quality content for the site.
- Use automation tools to connect with customers
Use chatbots
Being a SaaS company, you can have a confused customer anytime. What will you do if they do not find the right product and want assistance and no one can help them?
You will lose one potential customer to your competitors. Thus, interacting with your customers with automation tools like bots is essential. It helps prospects to understand what product will solve their problems.
Offering quick customer support can easily guarantee lead generation. You can use chatbots on your websites to automate simple tasks, including instructing prospects on how to use the basic features of your product.
As per the survey, it is estimated that chatbots will drive $142 billion in consumer retail sales worldwide by 2024.
Today. Major segments in the market are relying on chatbots for generating leads.
Conclusion
Lead generation is the ultimate goal for every SaaS company and is one of the challenging tasks. But, you can make it easier with the right lead generation strategies.
For your consideration, we have summed up some commonly used strategies that will help your business greatly with stats.
