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Unique IAS Study Circle

Unique IAS Study Circle

Unique IAS is one of the premier coaching institute for the preparation of IAS and MPPSC exams in Bhopal, They have been operating since last 30 years and helped many students to achieve their dream of joining civil services.

They approached grazia to recover the lost rankings and also to increase number of keywords in google local map.

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The Brief

 
When we started SEO for Unique IAS, their website was ranking on 4th and 5th page of google search results for all the important keywords. These keywords were once ranking on the first page, however lost rankings with a steep fall of 80% keywords after google algorithmic update. Website was ranking in google search result for only brand name. They also lost rankings from

google local map and so wanted to increase number of keywords such that number of enquiries may increase.

 

Our Approach

 
Grazia offered them consultative approach on SEO including Onpage, Offpage, technical enhancement and content recommendations. Our team studied their website page by page, inside out. Though the website was not built as per the google guidelines and had severe technical issues, however, we handpicked all the possible opportunities which could help rank the existing website on the first page. After conducting detailed SEO audit of their website, we listed down the working areas and shared the tentative projections to rank targeted keywords on the first page. Based on the study, we assigned monthly tasks that are required to rank important keywords on the first page.

Results

 
We started working as one team towards achieving a common goal. Initially we targeted only important pages that are beneficial as per the ranking perspective. With our right SEO approach we were successful in ranking 13 keywords on the first position of google local map. By the end of 6 months, we were successful in optimizing the entire website with 7 keywords on the first page and 29 keywords on the first position of google local map.