Why Education Sector is Focusing More on Digital Marketing to Increase Student Enrolments

Digital platform has been evolving with technology and is gaining popularity among all. Days are gone when people used to depend on television and newspaper to get information. It is now becoming essential to plan digital marketing strategies before going online to brand yourself. As  per the recent studies 85% of students refer online sources to search for the best coaching institutes or project resources. Digital marketing not only promotes the brand but also help people in researching information in education sector; specially to find the best coaching classes for competitive exams. Among all people, students are keener to use social platform to gain knowledge whether it’s educational or entertainment. 

Let’s check out some of the effective marketing campaigns that can be used to promote educational institute online.

Social media platforms play an important role as social media networks are one of the most significant media that connects students to the digital world. Taking the leverage of the situation, educational institutions have started emphasis on social marketing to brand themselves and increase student enrollments. Social marketing gives institutions a platform to connect a broader range of students leading to higher conversions. Institutions can get a better insight of the students by analyzing their views and comments on their social website. It helps in quick problem resolution, in case of any negative feedback institution get a chance to respond quickly and leads to a better relationship with their target audience. Social marketing allows institutions to promote them and get prospective students for enrollment without spending a single penny.  It helps institutions to increase their credibility and manage their reputation along with enhanced brand awareness. Apart from students, parents are also using the internet to do institution research, courses, syllabus, etc.

Educational Institutions need to leave traditional marketing methods and adopt digital channels that help them to influence students and create a better platform to connect with them. This can be possible if the institution’s website is visited again and again than other institutions. To increase the rank higher in search engine results, SEO (Search Engine Optimization) plays an important role when integrated with Digital marketing. SEO is the marketing technique that allows the institution to optimize its website that increases their chance of being searched. SEO allows more traffic to the institution’s website and expand the potential business. SEO creates more opportunities to convert frequently visitors into customers. It will enable the institution to project themselves as an authoritative and trustworthy expert in their field. Here, content plays an important role to engage and attract students to their website. SEO creates better website experience for the visitors by optimizing a website and by adding great content. It helps institutions to give an edge over the competition, increases conversion rate that creates more sales and leads to the institution.

With the “Go Green” initiative, educational institutions are relying on emails for communication and connecting to students to share information. Email marketing is the cost effective way to promote a brand and create awareness among students. As technology is getting handy, students scroll their phones more frequently. It makes emailing the best way to connect as it is compatible and accessible to mobile phones. Emails can be mainly grouped or personalized without creating a fuss of spam emails. Institutions find it’s easy to deliver newsletter, syllabus information, results, etc. Emailing to their target audience keeps them updated about their brand and offers. A planned strategy needs to be designed by institutions to make most of the benefit out of digital marketing.